History

The popular East Coast Classic/Mablethorpe 10k was promoted by Mablethorpe Running Club from 2006 until 2019. Unfortunately Covid hit in 2020 which probably conspired to end the popular race along with the demise of the organising club. Fast forward to 2025 when a team at Lincolnshire Athletics explored the possibility of resurrecting the event along with some past members of Mablethorpe Running Club.
Lincolnshire Athletics is the county association charged by England Athletics with organizing county athletics. And to this end, the East Coast Classic will be the first dedicated county 10k road championships.

Partnership

We are delighted that Haven Holidays will be our partners in bringing this popular seaside 10k back into the race calendar. If you are looking for accommodation for the weekend (or maybe the week) take a look at their website: Haven - Golden Sands

County Champs eligibility

When you enter on the race portal you will be given the option to enter the county championships - you should only do this if you posses a county qualification. Basically you will need to have been born in the county of Lincolnshire or have resided in Lincolnshire for 9 months prior to the race day (please note - North Lincolnshire isn't Lincolnshire).

Costs

£22 affiliated and £24 unaffiliated.

Race Numbers

These are to be collected on the day from Mr Gs Cafe from 8:30am. It is situated on the prom about 800m north of the race start. ///what3words.com/exchanges.commoners.doubts (see map below).

In addition, there will be the opportunity to collect race numbers on Saturday 12 September from 6pm until 7:30pm from the Race HQ (beach hut 18 near the start at the RNLI station).

Tyvek numbers with built in timing chip and tear-off baggage label. Please complete the details on the reverse of your number informing us of any medical condition we need to be aware of.

Race HQ

Race HQ is situated in beach hut 18 on the promenade next to the RNLI Lifeboat Station (postcode LN12 1AL). If you go onto the prom by the main entry point opposite the end of High Street, turn right (south), walk along the back of the fairground and Race HQ is the last chalet you come to (see maps below).

Start/Finish

The start/finish point of the race is located near the Mablethorpe RNLI Lifeboat Station on the promenade, very close to Race HQ (postcode LN12 1AL).

Race Route

The race is on an out and back course from the RNLI station to Sandilands and back along the promenade. This is a mainly flat, traffic free course with a couple of sharp declines/inclines about 1km/9km and is therefore not suitable for wheelchairs. There is also a narrow stretch between 3km & 4km on way out and between 6km and 7km on way back – please keep to the left at all times. The route is open to the general public so please be aware of pedestrians and cyclists etc. In places the race route it is directly in contact with the beach. Inevitably some sand will blow onto the prom. Be careful where you put your feet – especially if it’s been raining.

Water Stations

Water will be provided after the turn round point at 5k and at the finish.

Race Briefing

There will be a pre-race briefing at the start (outside the RNLI station) at around 09:50 am. We do advise your attendance as there may be some late enforced changes that you need to be aware of that may affect your safety or your race. The route will be well marshalled with First Aid provided. If you cannot complete the course then please inform the nearest marshal/first aider who will arrange to get you back to the finish.

Earphones

These are not allowed, even bone-conducting earphones. There are many other people on the prom, some on bicycles and mobility vehicles; it is important that you are always aware of your surroundings with as few distractions as possible. This is a championship event and you will be disqualified if you choose to wear them.

Car parking

There are plenty of public car parks within easy walking distance of the Race HQ and Start/Finish line - click here for Google maps

Baggage Drop

There will be a baggage drop point at the race HQ (adjacent to the RNLI station - beach hut 17). Tear off the bag drop label from your race number and attach it to your bag and take it to the drop off point. You will need to show your race number to claim your bag after the race (no valuables please and left at your own risk).

Toilets

There are plenty of public toilets dotted around Mablethorpe below (you will need coins or a card to use them) - Google   East Lindsey Council   What3Words  

Seacroft Road car park, Queen’s Park (boating lake), junction Queens Park close and Seaholme Road, Quebec Road, The Dunes complex North prom, junction Quebec Road and Meer Bank.

Results

We are using Sublime timing solutions for our event who have a reputation for reliability and accuracy. The race is chip timed (chip to chip) and the results will be available once you've crossed the finish line.

Just scan the QR code on your bib number to download your time. Dynamic results are available as the race unfolds for age group positions. If you've supplied a mobile phone number you will be text your finish time shortly after you cross the line along with a follow up email.

Finish Line Photos

A couple of high resolution photos of you crossing the finish line will be available to download free of charge from Sublime timing solutions using either your bib number or facial recognition.

Prizes

The prizes will be presented at the Race HQ at 11:15am.
There will be prizes for the following categories:

East Coast Classic 10k

County Champions

Additionally the following 1st, 2nd and 3rd placed athletes will receive county badges.

Male U20, Sen, M35, M40, M45, M50, M55, M60, M65, M70, M75

Female U20, Sen, F35, F40, F45, F50, F55, F60, F65, F70, F75

County badges will be need to be collected on the day of the race.

Subject to entries and costs, we also hope to make donations to the RNLI and a local charity.

Finally

Many thanks for supporting our race, we sincerely hope you have an enjoyable experience and come back again next year (12 September 2027) !

We'd also like to acknowledge the support we've had from the following: Mr G's Cafe, Jim Burns & Jakemans Sweets, Sam Borthwick at the Beach Shop Sutton-On-Sea, Grantham RC, Mablethorpe & Sutton Town Council.

Also a big shout-out to all our fabulous marshals and helpers - without them, this race wouldn't go ahead.

Below are a couple of maps to show where the race HQ and start are.